Live from PubCon South: Intersection of SEO and PR Agencies
This session was presented by Sean Jackson of Lead Maverick and Lee Odden of TopRank Online Marketing and covered the meeting of SEO and PR and how to take advantage of the tactics for maximum impact....
View ArticleLive from Pubcon Vegas: Experts on PR and Twitter
The next session I attended on Monday was “Experts on PR and Twitter”. I was eager to hear how PR experts are using Twitter today. Some good points overall. Sean Jackson First up was Sean Jackson of...
View Article#seo411 Recap: SEO for Press Releases
Our last #seo411 Twitter chat session was about SEO for press releases. Here’s a review of what we talked about. If you’re in PR and not considering SEO for your press releases – take a look. Maybe...
View ArticleLive From SMX East: Search, PR and Reputation Management
The last session of the day is titled Search, PR, and Reputation. Speakers for this session included Todd Firesen, Kristjan Mar Jauksson, and Max Thomas. Some of the most important messages from the...
View ArticleUpcoming Webinar: How PR & Social Media Impact SEO
Search Mojo has a webinar coming up that is near and dear to my heart: How PR & Social Media Impact SEO. As a PR major in college, I can understand the world of a PR professional, I work in social...
View ArticleTeam PR Versus Team SEO: Can’t We All Just Get Along?
It’s one thing to make sure your SEO efforts work in sync with your overall marketing plan. Try to integrate it with your traditional PR efforts (which, unfortunately, is silo’ed at many...
View ArticleWEBINAR: The Convergence of PR and SEO
The days of PR and marketing living separate lives are over. When you think about it, they both have one common goal: promotion. And with the ever-growing importance of content marketing and the...
View ArticleLive from Demand Success Conference: 12 Best Practices for Writing and...
Today I’m attending training at the Vocus Demand Success 2013 Conference, and in between learning about the product, I’ve learned several tips and tricks for writing press releases. Vocus rep, Abby...
View ArticleBest Practices for Launching a Guest Blogging Outreach Campaign
I posted not too long ago on the 4 reasons you should be guest blogging. Now that you know why you should be guest blogging, it’s important to understand the best practices for getting your guest...
View ArticleHow to Find PR Opportunities Online Using HARO
I went over some useful tools for blogger outreach a while back and mentioned the importance of Google Alerts and other search platforms to find bloggers, but it’s also important to consider other...
View ArticleMojo Week in Marketing: August 9, 2013
Here’s this week’s edition of the Mojo Week in Marketing, featuring top articles from the ever-changing world of digital marketing. This week, we’re covering all things blogging-related. Have a great...
View ArticleMojo Week in Marketing: August 16, 2013
As a follow-up to last week’s topic on blogging, this week’s edition of the Mojo Week in Marketing is all about blogger outreach. Adam Franklin lists the 10 commandments for reaching A-list bloggers...
View ArticleGoogle’s Weapon Against Large Scale Link Building: The User Generated Spam...
Google seems to be shifting focus from the people who attempt to build links and instead seems to be focusing on the platforms that allow users to create those links, especially the platforms that...
View ArticleMojo Week in Marketing: August 23, 2013
This week’s theme is leadership. Whether you’re a CEO or a lowly ole’ intern, it’s vital to monitor the ways companies and individuals are staying at the forefront of their industry. Sure, some of us...
View ArticleAre Blog Posts Appropriate for Announcements?
This morning, I read a post over on the Vocus blog from marketing strategist and author Geoff Livingston, where he weighed the value of a blog post vs. a press release for making announcements. He was...
View ArticleMojo Week in Marketing: September 20, 2013
In the world of marketing and PR, things are always changing for the better. Let’s jump in, shall we? Make sure you’re using social media the right way when pitching to journalists- The Dos and Don’ts...
View ArticleLive from UVA Social Media Conference: Keynote with Ron Secrist of Capital One
Today I’m attending the Social Media Conference at the University of Virginia. Go Hoos! The conference aims to address some of the challenges faced by faculty and staff at higher education institutions...
View ArticleLive from UVA Social Media Conference: The “Wild West” of Social Media: Best...
Social Media Managers, Valerie Harness, Rob Seal, and Lauren McSwain-Starrett from University of Virginia’s Darden School of Business, Office of Unversity Communications, and Information Technology...
View ArticleMojo Week in Marketing: September 27, 2013
Happy Friday and happy 15th birthday to Google. Without further ado, here are the big articles from this week in search, social media, and public relations. Search Encrypted search traffic had quite...
View ArticleMojo Week in Marketing: October 4, 2013 – SMX and Lead Gen Summit Recap
We’re recapping major articles from the two conferences we attended this week, SMX East and Lead Gen Summit. SMX From Search Marketing Sage: Improving Your Geographic Targeting Tactics on Google and...
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